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Jacob's Creek Prosecco: Jacob's Creek - 'Pop & Spritz'
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Challenge:
Jacob's Creek launch of a new, pre-mixed Prosecco Spritz to compete with Aperol Spritz. It had to compete, stand out, and be fun. Solution: Aperol didn't own the term "Spritz" - so the strategy was to steal it from them. To define Prosecco Spritz and own the meaning of the category in doing so. "Pop and Spritz" did just that. We de-coupled "Spritz" from Aperol while defining the character of the new product - bubbly, cheeky, fun, premium. Limehouse used a combination of techniques (live action, 3D, VFX, photography & retouching) to create a campaign that was unique yet consistent across media channels. Everything could have been executed in 3D but the best result came with a combination of real footage, photographic elements for the print, live action shot on a phantom 4K and CGI. The campaign lived where our audience did - a series of 5 & 10 second video and out-of-home.
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