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Web Film
Cupanion: Bring Water to Life
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Cupanion is putting a message and a melody in its assortment of reusable cups and bottles in celebration of World Water Month. The Guelph-based reusable water bottle brand has partnered with Toronto agency send+receive to create an online video that features a group of people using its various products to create a piece of African-themed music. Every note in the 60-second video was created using a Cupanion cup or bottle filled with a different amount of water, producing a distinct sound when struck with a mallet. The video was directed by Scott Pommier of Untitled Films and the music was composed by Mark Rajakovic at Pirate.
Strategy: Andrew Carty |
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