BMW i3: The world's first fully sustainable car catalog

BMW Presents: The world's first fully sustainable car catalog.
This catalog, manufactured completely out of sustainable materials, Expresses BMW's future mobility vision an electric driving experience
BMW, one of the world's leading car brands together with Gitam BBDO advertising agency launched a new campaign showcasing a catalog made completely out of sustainable materials. The breakthrough product was conceived through a deep thought process that expresses the company's vision to improve the environment. The catalog promotes the new BMWi3 vehicle, a premium urban vehicle and 100% electric, free from fuel consumption and without polluting emissions
BMW i3 is manufactured in a unique and environmentally friendly factory located in Leipzig, Germany. The process of production in the plant maintains the values of sustainability: from the use of 100% water power to create a car chassis, through the growth of eucalyptus trees on factory grounds to prevent air pollution in their transport, and to the raising of sheep at the outskirts of the plant, to use their wool to cushion the car and save the energy of transporting wool from distant locationsIn accordance with these values the idea to produce an environmentally friendly catalog was born, and for the benefit of the process, recycled materials were collected from dozens of recycling plants throughout the country that eventually became the pages of the catalog. Every page was created from a different recycled material: chip wood, rubber, glass, tin, artificial leather, marble, satin, corrugated cardboard, recycled paper, recycled cardboard, canvas and even tarp off an old BMW billboard. The catalog is placed inside an OSB box lined with sheep's wool.The catalog was printed and placed on Feb 18' in all BMW showrooms in Israel and will be distributed to BMW i3 customers.