Outdoor ad: Samsung S9: The Night Reimagined, 1

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Samsung Electronics via AMV BBDO, London created a photographic moment that Londoners couldn’t miss over the weekend. A spectacular multi-coloured light show titled "The Night Reimagined"which was projected from Potters Fields Park onto the city’s iconic Leadenhall Building (also known as the 'Cheese Grater'). Created to mark the launch of the new Galaxy S9 and S9+ - which has an advanced, redesigned camera