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When did you know what you were going to be when you grew up? It’s around these life-changing moments that revolves this new campaign, created by SCPF for Spain’s news channel Antena 3 and animated by the animation studio, Le Cube from Buenos Aires. A series of animated films were crafted using Le Cube's very own mix of different animation techniques supported by the talents of more than 15 illustrators and 41 art styles bringing to life very different memories and events that forged the lives of the channel's main journalists. Celebrating the shared passion of the news channel team for journalism, the campaign's director of Image and Creativity, Juan Ra Martín, tells stories of vocation and the world events that brought. As a result, these five talented people to their career paths. The campaign also comes at an amazing time for the journalists Matias Prats, Vicente Valles, Susanna Griso, Monica Carrillo pictured in the campaign but also to the whole team at Antena 3, since the channel has gathered more than 2 millions viewers globally.
Credits
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CREDITS
Client: Antena 3 Tv
Agency: SCPF
Agency Production: Los Producers
Executive Production: The Mushroom Company
Animation studio: Le Cube
Creative Direction (Le Cube): Ralph Karam
Executive Production (Le Cube): Juan Manuel Freire and Gustavo Karam Live-Action Production Co: Garage
Live-Action Director: Hugo Menduiña
Credits by film:
JFK (Matías Prats):
Director: Juan Manuel Freire
Animation director: Daniel Duche
Animatic: Sergio Slepczuk
Art: Fran Vecchi, Felipe Mascarenhas, Juan Barabani
Animation: Daniel Duche, Cintia czeszczewik, Natalia Bedrossian, Franco Pellicciaro, Leonardo Cirius, Diego Fraccia, Maricel Piazza, Marcelo Zamora, Valentina Candia Clean-up: Agostina Salvemini, Facundo Garcia, Julieta Culaciatti, Ana Artaza, Eugenia Beizo,, Julieta Soloaga, Sofia Fernandez, Pablo Estrada
Textures: Martin Lara, Guadalupe Vyleta, Jonhny Cardoso, Florencia Tasso, Pablo Estrada, Ana Artaza
Composition: Ralph Karam
MAN ON THE MOON (Vicente Vallés) and BERLIN WALL (Monica Carrillo) Director: Ralph Karam
Animation director: Daniel Duche
Animatic: Daniel Semanas, Sergio Slepczuk
Art: Fran Vecchi, Felipe Mascarenhas, Juan Barabani, Gaston Pacheco, Jonnhy Cardoso
Florencia Tasso
Animation: Daniel Duche, Cintia czeszczewik, Sergio Slepczuk, Marcelo Zamora, Natalia Bedrossian, Franco Pellicciaro, Leonardo Cirius, Diego Fraccia, Bruno Brasil, Maricel Piazza Valentina Candia
Clean-up: Agostina Salvemini, Facundo Garcia, Julieta Culaciatti, Ana Artaza, Francisco Luque, Eugenia Beizo, Julieta Soloaga, Sofia Fernandez, Pablo Estrada, Ines Fragueiro, Luis Cantiani, Giorgio Gore.
Textures: Martin Lara, Guadalupe Vyleta, Jonnhy Cardoso, Florencia Tasso, Pablo Estrada,
Ana Artaza
Composition: Ralph Karam and Jardeson Rocha
FREEDOM OF SPEEACH (Susanna Griso):
Director: Manu Correa Soto
Art: Juan Barabani, Manu Correa Soto, Delfina Perez Adan, Carolina Carballo Cel-Animation: Iván greco, Israel Giampietro, Leandro Vargas
2D Animation: Manu Correa Soto
3D Animation: Ezequiel Leiva
