 |
Top 6: April 4th 2018
Web Film
Babyshop: Renaming ParenthoodTop 6: April 4th 2018
To kickoff this year's Mother’s Day in the Middle East, Babyshop, a leading Middle East retailer, along with its agency, FP7/McCann, has created a new Arabic word: Al Umobuwah. Arabic contains a variety of words that stem from paternal-centered roots, including the word for "parenthood". pronounced "Al Obuwah", it translates into "fatherhood", omitting mention of the mother.
Brand Team: Ruban Shanmugarajah, Deepak Mahnot, Mitin Chakraborty, Dina Barakat RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
