Bravo/BBG: Juice refill. Everybody is going to enjoin it.

Natural Leve is a restaurant from Northeastern Brazil that offers, as a priority, healthy meals. However, besides offering a lighter lifestyle to its clients, it also encourages a change of habits. Therefore, it created the Juice Refill, whose purpose is to motivate people to give soft drinks the cold shoulder. That’s precisely what the new product’s launch campaign reinforces by insinuating that icons from the biggest fast food chains in the world, famous for their “free refill”, decided to make good use of the promotion and replace the soft drink with juice.