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Top 6: April 4th 2018
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Nike: Running makes the world go roundTop 6: April 4th 2018
Nike China and Wieden+Kennedy Shanghai hijacked the globe-shaped Metro City building in downtown Shanghai and built a 5 meter tall invisible screen on top to project runners who were actually running on a treadmill across the street in real time. The stunt "Running makes the world go round" marked the launch of Nike’s new running campaign "Choose Go" and introduced Nike Epic React to a wider audience in China.
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