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Top 6: April 18th 2018
Interactive
Xfinity Mobile: Data in DollarsTop 6: April 18th 2018
The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money. To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video. The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier. Agency: Goodby Silverstein & Partners, USA.
Partner: Jeff Goodby RelatedAlso best this week |
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