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NFL's New Orleans Saints: Earn It
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Description
------------------------------------ With season tickets already sold out for the 2007-2008 New Orleans Saints season, the TV campaign set out to illustrate the hard work and determination that went into “earning” that level of fan allegiance. The action-packed spot reveals the raw and real sides of Saints players Charles Grant, Deuce McAllister and Drew Brees, both in the locker room and on the gridiron. Creative Commentary ------------------------------------ Gary Nolton, Limbo Films Owner and Director, oversaw production due to the company’s reputation for leading sport and leisure-related work. He previously spent time in the Gulf region after Hurricane Katrina, producing spots for Mississippi Power that captured true stories of linemen, engineers and volunteers. “After all this region has been through, the Saints are a team that was one win away from going to the Super Bowl last year,” said Nolton. “I really wanted to capture that drive and persevering spirit."
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