Honda Corporate: Blue Skies

A fully integrated national advertising campaign embracing Honda’s corporate theme line, “The Power of Dreams,” began Sept. 24. The strategy developed by Honda’s long-standing agency of record, RPA, gives consumers a poignant perspective of Honda’s long-term corporate philosophy and an understanding of what motivates the company.

Known for selling practical, reliable vehicles, Honda seeks to reveal the brand’s innovation and connect consumers to its heart and soul. The communications strategy invites consumers to understand the challenging spirit that has enabled Honda to be the pioneer on a number of fronts, including environment, safety and automotive and mobility technologies.