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Web Film
Metamucil: Love Story Number Two
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The love story that had Australia on the edge of its porcelain seat in 2017 has hit the skids. The sequel to the hugely popular first instalment about a poo meeting his stool-mate, created by leading digestive wellness brand Metamucil and creative agency McCann Health. Working with partner agencies, P&G has invested in a fully integrated amplification plan including media, celebrity seeding, public relations and amplification across Metamucil social media channels and free-to-air TV. McCann Health was once again tasked with using humour to say the unsayable.
Account Director: Elizabeth Ritchie Related |
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