Lion Brand: Rainy Day? Crochet

Lion Brand is a 140-year old wool company based in New York, and the leading maker of yarns for knitting and crochet. Their products are distributed nationally through retailers and craft stores.
In order to inspire enthusiasts and the next generation of knitters, the new campaign highlights the color and creativity of knitting. It taps into the many different moods we feel, and rather than dwell on the negative, each of these creates an opportunity to knit.