TV ad: Salvation Army: Unwanted Gifts

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Top 6: April 11th 2018

A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, 'Unwanted Gifts,' created by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt, perfect for a donation to the Salvation Army.

Category Charities & appeals
Client Salvation Army
Agency WMcCann, São Paulo, Brazil
Production Cine Cinematografica
Country Brazil
Uploaded 4 April, 2018

Credits

Director
La Sangre
Chief Creative Officer
Hugo Rodrigues
Chief Creative Officer
André Marques
Creative Director
Eiji Kozaka
Creative Director
Marcelo Conde
Creative
Eduardo Ferraz
Creative
Gustavo Giorelli
Art Director
Débora Pascotto
DoP
Daniel Belinky

Other credits

Account: Ana Helena Coutinho, Vivian Cecchi, Vitória Carvalho and Andressa Moro

Projects: Jaqueline Travaglin, Denise Kotsubo and Priscila Andrade

Production: Julia Seligmann e Viviane Guedes

Executive production: Raul Doria and Federico Calabia

Editor: Lucas Camara

Account managers: Victoria Scaff and Leticia Baptista

Post Production: Cine X

Illustrator: Estúdio Ícone, Eduardo Ferraz, André Dedos and Nervo Coletivo

Soundtrack: Cabaret

Musical Production and Sonoplasty: Ângelo Colasanti

Bandmaster: Ângelo Colasanti

Mixing: Gab Scatolin

Account manager: Ingrid Lopes

Coordination: Verusca Garcia and Nicole Bonnet

Client approval: Adalberto Malva, Tiago Mendes and Karen Suto

Salvation Army: Unwanted Gifts

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Salvation Army: Unwanted Gifts

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