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Top 6: April 11th 2018
Interactive
Tesco: The Unforgettable BagTop 6: April 11th 2018
In a new campaign designed by Grey Group Malaysia, Tesco Malaysia has launched 'The Unforgettable Bag' - a revolutionary new bag design that is the centerpiece of a campaign to help reduce single-use plastic bags, by encouraging customers to bring back their bags for every time they shop. 'The Unforgettable Bag' campaign is launched ahead of World Earth Day, which is celebrated on 22 April worldwide. Through this campaign, Tesco will be introducing a new reusable bag in three unique designs illustrated with endangered sea creatures: Each of the animal designs contain a barcode, which will provide customers a 20 cents rebate on shopping at Tesco when scanned, hence encouraging a culture of reuse.
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