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Chevrolet Silverado: Hail Mary
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Hyena Editorial’s Keith Salmon has edited a new spot for Chevrolet that tells the tale of two American icons through the prism of a single football play. Conceived by Campbell-Ewald and directed by MJZ’s Phil Joanou, the 60-second commercial features football imagery spanning different eras and different levels of play, from kids playing in an alley in the ‘30s to New Orleans Saints quarterback Drew Brees celebrating. The entire montage, has been set against the John Mellencamp anthem Our Country, and put together in such a way as to form a single narrative—a Hail Mary pass.
Said Campbell-Ewald senior vice president/executive producer Joe Knisely: "Salmon and Joanou were natural choices for the project as each has a lot of experience in working with football related material. Salmon’s credits include the Oliver Stone film Any Given Sunday as well as a well known series of football spots for Nike featuring comedian Jerry Stiller. Joanou directed the 2006 film Gridiron Gang."
Production Co: MJZ (Bi-coastal) RelatedPRINT
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