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Citroën: The Hitchhiker
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Citroen is a legendary car manufacturer in France and the creator of classic carmodels such as the Traction, the 2cv or the Type H. Hugely popular for the past 100 years, mostpeople have a romantic and nostalgic relationship with the brand.To give life to the signature "Inspired by you",and to pay homage to the history, beauty and pop cultural impact of the Citroencars, Traction (BETC) and Citroen invite to a roadtrip through time. This first brand film from Traction (BETC),features a hitchhiker who travels over the decades as he gets picked up bystrangers, each time in a new Citroen car model.
AGENCY MANAGEMENT: Bertille Toledano, Hugues Reboul, Julien Grimaldi, Anyce Nedir, Marine Bridant, Marina kovalenko, Sandrine Rey Related |
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