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Top 6: April 18th 2018
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SommierCenter: Bed #1
Top 6: April 18th 2018
Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads, created by Mercado, McCann, metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road.
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