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Sparkle Paper Towels: Gourmet Chicken Nuggets, 15sThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To showcase Georgia-Pacific’s Sparkle® paper towels as a brand that celebrates smart and savvy choices, the Sparkle® team has partnered with San Francisco-based creative agency, Cutwater, for its new Make the Bright Choice™ campaign, which encourages consumers to spend less on every day little messes with Sparkle® paper towels. While Sparkle® has always prided itself as a smart choice, it’s ready to show off its spirited side with a new package design and a re-imaged Sparkle® Fairy (designed by Rebecca Weinberg) to celebrate our consumer’s bright and savvy choices like not over spending on everyday little messes. Through this campaign, Cutwater and the Sparkle® brand aim to encourage the resourcefulness of sensible consumers in a fun and innovative way, celebrating the brand’s loyal audience and driving greater support among other retail customers. The newly restyled Sparkle® Fairy acts as a spirited, witty best friend to consumers, with a sensible and practical outlook. She serves as a symbol to celebrate individuality and assist in spending less per sheet on the mess with the brand’s paper towels. The campaign includes a :30 and :15 TV spot called “Gourmet Chicken Nuggets” which can be viewed below. The spots highlight the ways in which Sparkle® paper towels are perfect for small every day messes and why using a premium paper towel for these cleanups is as absurd as ordering chicken nuggets at a fine restaurant.
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