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World Parkinson’s Disease Day: Shake Parkinsons Off
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For World Parkinson's Disease Day - Wednesday 11 April, the Brain and Spinal Cord Institute (ICM - Institut du cerveau et de la moelle epiniere), with Publicis Conseil, is launching a new campaign to raise awareness and appeal for donations. The campaign will comprise a film running online and on TV, supported by a mobile phone version using haptic technology. While watching the film, the technology triggers phone vibrations recreating the tremors of Parkinson’s disease.
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