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Mercedes-Benz X-Class: Tough Conversations with Henry Rollins


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The ute category has been built on a history of 'toughness' defined by brute strength, masculinity and towing capacity. But something is missing. There's a growing segment Australian that believe there is much more complexity and depth to toughness today. Toughness is about strength of character. It is progressive, not aggressive and it stands up for what it believes in. So why isn't anyone having this tough conversation? Watch and listen as Henry Rollins road trips through Australia having tough conversations with real Australians, challenging the out-of-date perceptions that we traditionally used to define tough. Welcome to Tough Conversations. Agency: The Royals
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