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Optrex: Actimist
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'Hay fever season' has officially begun and if you're a sufferer, chances are you'll be well aware of that. To coincide with the beginning of Pollen Season which typically runs from late March until late September – RB eye care brand Optrex has launched a striking new advertising campaign for its ActiMist 2 in 1 spray for itchy & watery eyes. The campaign, which spans TV, radio, point-of-sale and digital, has been developed by creative agency Havas London and breaks on 12 April.
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