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Armor All: Touch
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WWE Superstar, actor and car enthusiast John Cena brings his unique style of approachable humor to the new "Fear Nothing" ad campaign for Armor All from Merkley+Partners that looks to shake up the automotive appearance category and energize the brand. This new campaign reflects the brand's focus on innovation by disrupting the car care appearance category status quo, using humor and a global celebrity in John Cena to target a younger demographic.
Director Broadcast Production: Gary Grossman Related |
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