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Johnnie Walker: The Most Important Step Is Your Next
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Diageo Australia has launched the biggest national brand campaign in a decade via Leo Burnett, Sydney, for Johnnie Walker, the world's number one Scotch whisky. The $15 million campaign will be activated over the next 18 months across multiple channels including TV, out of home, and digital media in the Australian market only. The 45 second television commercial aired last night. Named 'The Next Step', the campaign is a new take on Johnnie Walker's iconic 'Keep Walking' brand positioning and its spirit of personal progress, the defining ethos of the Johnnie Walker brand for nearly 20 years.
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