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MINI Premium Arena Lodz: MINI Means Power
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Since its iconic status was cemented in the 60s with images of fashionable women in the driving seat, MINI has endured and become a classic car. The new 'MINI means Power' campaign from Change Serviceplan, Poland addresses gender stereotypes and shows that men and women can enjoy being at the wheel of a MINI. Local dealership MINI Premium Arena in Lodz, together with Wilki Lodzkie (Wolfs of Lodz) - the local American Football league team, aims at breaking the stereotype of MINI being a car only driven by women, by showing a different aspect of the MINI. The campaign name "Mini means Power" encapsulates the philosophy delivered in the video voice-over by world-famous American Football Coach Craig Parkinson. Agency: Change/Serviceplan, Warsaw.
1 A.D.: Michał Guga |
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