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Sensual and elegant, Renault Captur is design at first sight and grabs the attention wherever it goes with its beauty. Just like Brazilian actress Marina Ruy Barbosa, the brand's … read moreambassadress, who plays a brand-new role in her career at Renault's first 360 campaign signed by DPZ&T for all Latin America. As a mermaid captured by Captur's beauty, the actress stars the film, which was launched simultaneously in Brazil and Argentina on last week. The communication action introduces a new concept, "Beauty Captures You".
The campaign will also be backed up with a teaser stage on the brand’s social media channels, radio spots and POS material.
read less...DIGITAL CREATION/SOCIAL: Gabriel Rosa, Marcos Thuki, Juliana Moreira, Marconi Filho, Hugo Agostinho, Marcelo Fiuza, Gabriel Silva
PLANNING: Fernando Diniz, Thamara Araújo, Bruna Del Bosque, Mariana Fortti
MEDIA: Paulo Ilha, Patricia Alves, Cesar Nery, Danielle Areal, Ellen Braz, Simone Gonçalves, Gabriel Magalhães, Camila Salem, Fernando Dias, Gustavo Pinto, Tainá Rosa, Leonardo Morgado
ACCOUNT TEAM: Daniel Jotta, Fabio Losso, Daniela Maldonado, Rodrigo Moraes, Laura Dante, Carolina Lorenzi
RTV: Ducha Lopes, Bianca Rpsold, Pity Lieutaud, Heitor Mendes
APPROVAL CLIENT: Federico Goyret, Claudio Rawicz, Livia Kinoshita, Breno Martin
PRODUCER: Landia
DIRECTING: Rodrigo Saavedra
MANAGING PARTNER: Movie&Art
EXECUTIVE PRODUCERS: Carolina Dantas, Sebastian Hall
LINE PRODUCER: Camilla Bastos
DIRECTOR OF PHOTOGRAPHY: Pierre de Kerchove
ART DIRECTION PRODUCER: Vera Arico
PRODUCTION DIRECTOR: Alberto Cury
POST PRODUCTION SUPERVISOR: Bruno Vianna
POST PRODUCTION: Mosh VFX
FINAL ARTWORK: Elton Bronzeli
EDITING: Carla Maimoni
COLOR GRADING: Marla Grading
AUDIO: Quiet City
GRAPHIC PRODUCTION DIRECTOR AND ART BUYER: Marcos Moura
GRAPHIC PRODUCTION: Thiago Monaco
ART BUYER: Sonia Santos, Andrea Soeiro, Felipe Moro
PHOTOGRAPHER: Fábio Bartelt
ILLUSTRATION AND TREATMENT: Platinum
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