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Web Film
Young Designers United: The United Collection - Irene Heldens
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Creative agency J. Walter Thompson Amsterdam is working with Young Designers United, a fashion collective from Amsterdam, and a group of Amsterdam’s top creative entities, to make a sartorial stance against global polarisation with ‘The United Collection’. A small but meaningful showcase of garments exploring what happens when the flags of conflicting nations are deconstructed and then reconstructed into fashion statements. ‘The United Collection’ is launched today (April 17 2018) with an event, a website, an online video and an outdoor campaign – and the garments themselves will be publicly exhibited in Amsterdam. With well over 50 armed and violent conflicts taking place across the globe – and only a handful of countries living in relative peace - the world is as divided now as it was ever. Brexit and the imminent breakup of Europe as we know it, combined with a new Cold War and continued conflicts in Syria, Africa and the Middle East, presents a confusing and fragmented world order. This international climate of instability and political unrest provoked an exploration of creativity’s role within this context, which sparked the initial thinking behind ‘The United Collection.’ ‘The United Collection’ focuses on three very different conflicts: Brexit is observed through the eyes of Dutch designer Anne Oomen; Romanian artist Andrea Endresz looks at the volatile relationship between the Ukraine and Russia; and finally Irene Heldens, also a Dutch national, interprets one of Africa’s many wars, the conflict between Eritrea and Djibouti. All designers are a part of Amsterdam fashion collective Young Designers United.
PR: Claudia Cyndecki Delcol Related |
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