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Interactive
Opera: Libro Abio
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Serviceplan Italy supports ABIO, an Italian association for children in hospital, and Italian food brand Opera, with a creative campaign including creation of an interactive book 'Libro Abio'. For some children, going into hospital is like going to another planet, they face a lot of new situations, and spend a lot of time alone. So Serviceplan Italy came up with 'Libro Abio', a book given to children when they go into hospital to accompany them during their time there, and open their imaginations. The book was distributed to 5,000 children in 200 hospitals.
Account Director: Paola Borroni |
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