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OnePlus: #NeverSettleFilmThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
OnePlus, the smartphone disrupter brand, is launching a new kind of ad campaign across Europe. Created and produced by Above+Beyond, the #NeverSettleFilm campaign, celebrates OnePlus' open innovation culture by involving its community in yet another aspect of its business efforts. OnePlus, founded in 2013, is now a billion-dollar business, launched with the principle of working hand-in-hand with smartphone users who only ever demand the best. Above+Beyond’s campaign takes a collaborative structure by involving the fans in the brand's advertising, with a film made by incorporating ideas from the OnePlus community. Above+Beyond will create six versions of the #NeverSettleFilm, taking the best and most interesting suggestions and incorporating them into each new iteration. The final version will be shown at the launch of the upcoming OnePlus 6.
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