Print ad: Telkomsel: Fake News

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Top 6: April 25th 2018

In this digital age, the impact of fake news has become a worldwide phenomenon. It reaches an unprecedented height during the 2016 US election, and it's been one of the most talk-about issue in most mainstream media. Indonesia, the 4th most populous country in the world with an equally large digitally savvy population, fake news is prevalent and has a negative impact on the society. It played a part in several civil unrest and caused confusion during times of crisis. Even though spreading malicious fake news online is punishable by Indonesian law, enforcement and prosecution proves difficult. Hakuhodo Indonesia, together with Telkomssel, one of the largest telecommunication company in Indonesia, set out to educate the public about the seriousness of this offense by launching the 'Fake News' campaign.