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NHSBT Give Blood: Whistle
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NHSBT Give Blood need nearly 700 new donors every day to cover the country's blood requirements. To raise awareness of the need for blood donors, NHSBT Give Blood worked with Director Tom Beard on a new TV commercial titled 'Whistle', voiced over by Academy Award-winning Jim Broadbent, and featuring past blood donation recipients and current blood donors. The TVC produced by Pablo uses the metaphor of a milkman: an iconic symbol for our local communities. The friendly milkman figure seems to be delivering milk to people in a regular community, then the realisation sets in that he's delivering bottles of blood to those in need, which is where the real impact is.
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