Interactive
SNCF French Railways: 2:38 A.MThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
'2:38 A.M' was created by TBWAParis and produced by TBWAElse to support a new youth educational campaign on the risks of train trespassing. "Unauthorized" trespassing onto rail lines is one of the major causes of death throughout the railway network. Together with TBWAParis, SNCF Reseau is launching a new youth educational campaign on the risks related to trespassing on train tracks. The goal is to raise awareness among high schoolers and curb dangerous behaviour. The film's immersive format and aesthetic treatment that harks back to science fiction/thriller films, allow it to deliver the impactful message: "Don’t become somebody's nightmare".
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