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Viagra Connect: Viagra Connect
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AWPP Health & Wellness team comprised of Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has been tasked by Pfizer Consumer Healthcare to support the launch of VIAGRA CONNECT - available for the first time without a prescription from UK pharmacies - to encourage the millions of men suffering from erectile dysfunction to take action. The first phase of creative for VIAGRA CONNECT from Y&R London, launching on 16th April, uses highly contextualised print and out of home advertising to help men understand the ubiquity and relative normality of erectile dysfunction. The campaign uses real world examples to vividly bring to life the number of sufferers, in an attempt to make the statistic of 4.3 million both more tangible and more relevant to consumers.
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