Mainland: CASE STUDY: The Mainland 2,000 Piece Voucher

CASE STUDY - Mainland have always believed good things take time. So Colenso BBDO created a voucher that lives by those words, taking almost as long to make as our cheese does. The Mainland 2,000-Piece Voucher. A huge, ridiculously difficult puzzle, that punters have to complete to redeem. Colenso BBDO gave the vouchers away on Facebook, for Kiwis to attempt over the Christmas break. It may take them a bit of time, and a whole lot of effort, but - just like Mainland cheese - it'll be worth the wait.