Top 6: May 2nd 2018
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McDrive: Light BurgerTop 6: May 2nd 2018
McDonald's wants to drive traffic to its McDrives, as well as celebrate their iconic products. The billboards depict an imagined long exposure shot, where the lights of cars on the road together make up the icon of a burger and a pack of fries. The billboards are placed near McDrives. Agency: DDB, Budapest
Illustration / Photography: Gravy Inc (CZ) |
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