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Interactive
Nike: #AIRMAXLINE
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By tapping into avid Sneakerheads' passion for waiting in-line for the hottest new kicks, digital agency PostVisual, a J. Walter Thompson company, just created the first ever Hashtag queue, encouraging footwear fanatics to wait in-line on Instagram, to win a chance to buy limited edition Nike Air Max. View Case Study video.
Planning & Execution: Euna Seol Related |
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