Print ad: adidas International: Basketball is a Brotherhood

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Top 6: October 31st 2007

To kick start the NBA season, adidas launches “Basketball is a Brotherhood”, a new campaign from 180 LA emphasizing the true meaning of team and expressed in the line “We Not Me”. NBA All-Stars Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin Garnett, Dwight Howard and Tracy McGrady are featured in the multi-platform campaign, which shifts the focus away from individual superstars to celebrate the series of real-life moments when a group of players becomes a team.