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PETA (People for the Ethical Treatment of Animals): Grab A Puppy: The Time Is Now


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“A key White House post remains unfilled: first pet.” – reported The Economist, along with various other media outlets.

Donald Trump is in fact the first U.S. president without a companion animal in 130 years. The last was Andrew Johnson – who was impeached.

In a new campaign created by cross-cultural agency the community, PETA urges President Trump, in a nod to his infamous words, to “grab a puppy” before it's too late. PETA's "Grab a Puppy Before It's Too Late” campaign will launch in time for “National Adopt a Shelter Pet Day” taking place on April 30, as well as on social media with the hashtag #GrabAPuppy.

Citing this key unfilled spot by the White House fireplace, PETA hopes that Trump will be inspired to adopt one of the 2,100 dogs currently waiting in animal shelters in the DC area—and that other Americans will adopt some of the millions more in shelters across the nation who long for a guardian to throw them a stick or take them out for a walk.

“Dogs don't care if you're a Republican, a Democrat, or neither—they just want a good home," said PETA President Ingrid Newkirk. "And the White House could be as good a home as any."
Other credits

Agency: the community

Co-Founders & Chief Creative Officers: Joaquin Molla and Jose Molla

VP, Executive Creative Director: Ricky Vior

Associate Creative Director CW: Silvio Caielli

Sr. Art Director: Rodolfo Fernandes

VP of Integrated Production: Laurie Malaga

Director of Studio Operations: Thomas Bolger

Associative Producer: Esteffania Najera

Global Director, New Business & Marketing: Mike Ridley

Sr. Account executive: Sebastian Markman

Sr. Media Strategist: Maryam Hosseini

Media Planner: Alexandra Galicia

VP of Operations: Tracy McDonough

Manager of Creative Services: Maru Sokolowski

Director of Business Affairs Natalie Greenman



Client: PETA

Founder & President: Ingrid Newkirk

Vice President: Tracy Reiman

Director of Campaigns: Dan Mathews

Manager of Special Projects: Tricia Radford

Vice President of Marketing: Joel Bartlett

Assistant Manager of Social Media: Emily Savage

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