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Outdoor
Crime Stoppers: Vivian
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Toronto Crime Stoppers powerful new public service campaign cleverly conveys air transport as a common vehicle for traffickers.
Developed pro bono by DDB Canada Toronto, the campaign creative shows arresting photos of young women gagged with airline baggage tags, with copy urging those to “Speak Out For Those Who Can’t.” Campaign creative drives users to StopHumanTraffic.ca to learn about the signs of human trafficking. “Knowing the majority of Canadian sex trafficking victims are domestic, and are moved across the country several times a week, we decided to draw attention to where these girls can be spotted and prompt the public to do what they cannot: speak out,” says Craig Ferguson, creative director, DDB Canada Toronto.
Senior Production Artist: Jason Taylor Related |
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