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Argos: You're Good To Go
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Argos has launched this new brand campaign titled, 'You're Good to Go' aiming to put the UK's third largest online retailer at the heart of modern family life. Developed with The&Partnership London, the campaign marks a shift in brand positioning for Argos as it targets busy parents, aiming to demonstrate the multi-channel retailer's commitment to moving at the same speed as fast-paced modern family life. Building on the dynamism and fun of Argos’s 2014'Get Set Go Argos' campaign, which helped catalyse Argos's transformation to become the UK's third largest online retailer, 'You're Good to Go' aims to create a deeper emotional connection with customers. Fuelled by nationwide audience insights about the imperfect realities of fast-moving, modern family life, the new campaign positions Argos as a helpful, trusted enabler, in touch with a lifestyle in which customers don’t ‘go shopping’ but ‘do shopping’, squeezing it into a daily juggle of work and family.
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