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Halifax: The Wizard of Halifax
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Halifax has today unveiled the magical land of Oz as the location for its latest TV advertising campaign, starring Dorothy, Toto, Tin Man, Cowardly Lion and Scarecrow the beloved and iconic characters from the 1939 film. Created by adam&eveDBB, the advert tells the story of the arrival of Dorothy and her companions to the Emerald City, but all is not what it seems. The Wizard of Oz has gone out, leaving Halifax colleague Greg in charge, to help Scarecrow, Cowardly Lion and Tin Man find their dream home, or in Dorothy’s case, find her way home.
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