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Web Film

Canon: Llorente – The Unframed Story


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Canon and DDB have recreated the inexistent image -until now- of the moment that sparked the beginning of Colombia's war for independence. To celebrate World Photography Day, Canon has decided to commemorate one of the most important historical events in the history of Colombia: Llorente's Vase breaking, the key event that unleashed the independence of the country, on July 20th in 1810. This iconic moment in the history of the nation was never properly documented by the historians of the time and this left no image behind. Canon and DDB, in collaboration with a group of Colombian history experts, art, and photography, decided to portray the exact moment of the conflict and the destruction of the vase.
Credits Other credits

CEO: Borja de la Plaza

Photographer: Karim Estefan

Account Executive: Johana Bustos

Typographer: Bruno Regalo

Researcher : (Case Study Direction - José María Ángel, La Octava Productora, Bogotá)

Account Director: Paula Botero

Expert: Experts, Historians - Claudia Hakim, Camilo Rubiano, Karim Estefan

Experientialist: Melissa Jaramillo (Director DDB Latina)

Music Company: James Feeler, Jamute, Sao Paulo

3D Design: Andrés Moreno, Latina Studio, Bogota

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