Following the recent and welcome announcement that the UK government is planning to ban ivory trading, conservation charity Stop Ivory is keeping up the fight to see the proposals … read morefor a comprehensive ban written into UK law, and is challenging other nations to follow suit, with a hard-hitting new campaign. Most people do not make the connection that when they buy ivory, whether a tiny trinket or larger item, the source is invariably a butchered elephant. The UK Government recently announced plans for a strict UK ivory ban, but there are still many countries where trading ivory is permitted. Agency: JWT, London
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