Ice Break: Travis the Auctioneer

Ice Break Extra-Shot Iced Coffee doesn’t just have one coffee shot, but three coffee shots. That’s quite a hit. Ice Break Extra-shot helps their target, males 18-24 years old, start their day strong. In this series of ads, we demonstrate these ‘big start’ properties with super-fast-talking, word-remembering, voice-over ‘disclaimer guy’ Barry Dickenson, rapid-fire professional auctioneer Travis Day and Eddie Brice, ‘Professional Horse Race Caller’. These guys need to hit their professional day hard. They need to be fast talking, name and number remembering and be more mentally alert than most people.