BMW: Cover Your Phone

M&C Saatchi Milano signs the latest road safety campaign by BMW Group Italy with Alex Zanardi, to combat the misuse of smartphones while driving. The campaign for road safety, promoted by BMW Group Italy and created by M&C SAATCHI Milan. An idea born of a tweet by Alex Zanardi, BMW Ambassador, publicly complaining against people distracted by watching their phone while driving. The campaign, promoted with the support of the Italian State Police, has been launched with a social video, followed by a TV campaign.