ACA-M Self-Mobilized Citizen’s Association: Confession - Office

If reckless driving is the cause of a car crash, it's not an accident. It's a crime. From this insight, FCB Lisbon created a new radio campaign for ACA-M (Self-Mobilized Citizen's Association) to make listeners aware of the consequences of reckless driving. To do this, the radio spots featured drivers calling the police and pleading guilty to car crashes that would happen in the near future due to their imprudence.