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Web Film
McDonald's: Big Mac Can
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In 2018 one of the world's greatest classics celebrates its 50th anniversary: the Big Mac. The only sandwich that’s present in all of McDonald's restaurants around the world, Big Mac continues to conquer different generations and has made thus far without changing any of its ingredients. Since this cultural heritage deserves a historical celebration, Coca-Cola, another icon that is a perfect combination to the Big Mac, joins the brand for an unprecedented action developed by the ad agency DPZ&T: the Big Mac can, a limited edition Coca-Cola can with a design that alludes to the sandwich’s original recipe: two hamburgers, lettuce, cheese, special sauce, onions and pickles on a sesame seed bun.
“Five decades deserve a great celebration. This is why we decided to show the power of this partnership that has always worked out; after all, a Big Mac with Coca-Cola is an ongoing perfect combination,” says Dan Gertsacov, CMO for McDonald’s in Latin America. This week a limited edition will be delivered to influencers and brand lovers, who will be invited to share their reactions on social networks by using the hashtag #BigMacCan. Each can will come inside a special version of the traditional Big Mac packaging accompanied by a letter thanking the fans for this long-lasting partnership. Besides this, it highlights how the number one soft drink and the most famous hamburger in the world go well together. “We have done something unprecedented, a mashup of two great icons. It’s such a special tribute that only Big Mac could receive: a Coca-Cola can specially made for it”, observes Rafael Urenha, Chief Creative Officer for DPZ&T.
GENERAL CREATIVE DIRECTION: Rafael Urenha Related |
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