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Web Film
Hospital de Amor: Hospital of Love
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The Hospital do Cancer de Barretos, a Brazilian treatment center for in children with cancer recognized internationally for excellence, has been renamed the "Hospital do Amor", or "Hospital of Love", to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a 3:00 3D- animated film that showing the devastating challenges a child faces in receiving a cancer diagnosis and beginning the intrusive and treatment process, as well as the impact on her family, friends and on hospital professionals. Produced by Zombie Studio and Loud, the film took 10 months to produce, and is the first piece of a major communications strategy that encompasses social media and PR activation that will roll out throughout 2018.
Account Service: Rafaela Reis, Catarina Trajano, Luís Figueira e Mariana Rissi |
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