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WWF China: 'Bear'


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According to statistics, there are more than 2 million wildlife being hunted and killed every year. "Using Tic-Tac-Toe as an idea for this WWF campaign, the objective is to make mankind realize that they “WIN NOW but LOSE LATER”. Continuing to slaughter wildlife means living to pay back later!" said Euro RSCG Shanghai ECD Eddie Wong.
Credits Other credits

Illustrator: Tif Wu

Production: Simon Gu / Tina Dong / Qin Yan

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