 |
Tv
bonprix: It’s Me
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The new campaign is part of an internal and external transformation of the bonprix label; undertaken by new creative partner Amsterdam based 180 Kingsday, who won the business in a competitive pitch held at the end of 2017. The brief in the pitch was to come up with a strategy to evolve the brand. 180 Kingsway's response was to tackle more than just the advertising side of things, but instead the agency has worked closely with key teams at bonprix throughout brand, e-com and operations to facilitate a transformation throughout the business. The new positioning and strategy is a sea change for the brand and aims to increase its relevance, broaden its reach and build a more consistent and inspiring consumer journey.
Social Media Content Producer: Karen Bruinsma |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
